Juanjo Martínez started doing fashion films by chance. Having been an actor in Barcelona and Madrid for many years, he wanted to explore the other side of the camera and moved to New York to study Film Production for 5 years.

When Juanjo Martínez returned to Spain he started working with brands like Loewe, DelPozo, Bimba y Lola, Pedro del Hierro, Vogue Italia, among others.