As the 8AM production agency gracefully glide into the first week of the year, bidding adieu to a chapter filled with both challenges and triumphs, there’s an electrifying sense of anticipation for the new beginnings that stretch before us like an open dance floor.
In the spirit of renewal, we’re delighted to unveil a transformation close to our hearts—the revitalization of our logo. This change goes beyond aesthetics. It’s a symbol of our unwavering commitment to perpetual improvement, growth, and evolution.
It’s a visual testament to the journey we’ve embarked upon, both as a production agency and as individuals driven by passion and creativity.
Our motivation behind this change is simple yet profound: we want to celebrate the joy inherent in our craft. It’s the satisfaction derived from the intricate dance of management, the rhythm of production, and the constant movement that sometimes takes the form of a joyful dance.
Just as the A in 8AM awakens our day at 8 o’clock, we aspire to infuse that same vitality into our bodies and souls in this new year. So, let’s keep dancing! Let’s move to the beat of fashion, photography, advertising, and all the vibrant realms that inspire our creativity. This transformation is not just a logo. It’s a manifestation of our commitment to dance with life’s ever-changing melodies.
We are happy to announce a new incorporation to the 8AMfamily. Marian Nachmia, fashion stylist and consultant born in Greece, based between Barcelona and London
“My name is Marian Nachmia, fashion stylist and consultant and I was born in a small town in Greece. I moved to London almost 10 years ago and studied Fashion at UAL-London College of Fashion. From there, I went on to work for Net-a-Porter and my styling career began there.
I love reading fashion books, watch fashion documentaries, biographies from important people in photography design and art. Arts are my favourite hobby but I also love yoga and travelling. I’m always dreaming that I have a dog and a house in a remote Greek island.”
What is fashion for you?
Fashion is art and history. It’s history of art and design but also pop culture. From how women were dressed in the 20’s after the First World War and in the 60’s when young people wanted to break away from their conservatively dressed parents, fashion is not only exciting designs, prints and beauty, its also an incredible story of how people lived in the past decades. Its fascinating!
At 8AM we are always willing to create, we like to do our bit to promote interesting projects. This is the case of Maria Huerga and her latest editorial “Terrain de Jeux“, produced by 8AM.
In News, we introduce you to Maria Huerga, New Talent, a multifaceted, delicate, talented artist and photographer:
Tell us about yourself. How do you describe yourself? In three words
Sensitive, demanding, passionate
It’s 8AM, what do you do?
Having breakfast after walking Milo.
Your dream project?
To be able to dedicate myself fully to photography and have my own studio.
Since when have you been attracted to the world of photography?
Since I was very young. I was born into a family dedicated to the image
What was your first job?
An advertisement as a model hahaha
How do you define yourself as a photographer?
Creative
What do you remember about your first job as a photographer?
It was a collaboration with a brand. I spent the day taking pictures for pleasure without looking for anything. I remember freaking out with my first salary for doing something I loved.
Who are your references in the world of photography?
Peter Lindberg, Todd Hido, Diane Arbus, among many others?
What prompted you to dedicate yourself to this profession?
A difficult time in my life. I got into photography unintentionally as a form of therapy.
Talent, luck or effort, which do you consider more important?
1 – Talent, 2 – Effort, 3 – Luck.
Tell us about your latest project
I’m experimenting with still photography on several shoots and I’m loving it!
What advice would you give to someone who wants to get started in the world of photography?
That sometimes results can take a long time to come but keep taking pictures and learning every day. Patience.
What advice would you have liked to have been given?
Despite the internal insecurities that sometimes surface, always believe in yourself and your intuition (they gave me the advice, that’s why) 🙂
What is the work you are most proud of and why?
I’m proud of all of them, but I really enjoyed the Bruma Ceramics project.
Where do you think the sector is evolving?
For my taste there is an overload of information and images, so we must be faithful to our principles and our essence to show what is most real about us.
En 8AM creemos en los nuevos talentos y en seres apasionad@s por su trabajo. Esta semana tenemos el placer de entrevistar a Indra Zabala. Creativa por naturaleza y que acaba de dar a conocer su último trabajo con Areta Mata y Pablo de Pastors.
Aqui os dejamos la entrevista a New Talent – Indra Zabala:
Cuéntanos sobre ti. ¿Como te describes? En tres palabras
Extrovertida, perseverante y creativa
It’s 8AM, what do you do?
Tomarme un café con un cigarrillo mientras planifico el día
¿Tu dream project?
Tener un taller donde poder expandir todas las inquietudes que tengo
¿Desde cuando te atrae el mundo del arte?
Desde pequeña, mi abuela era pintora
¿Cuál fue tu primer trabajo?
Mi primer trabajo remunerado en el mundo de la fotografía y el audiovisual fue en 8AM. Aunque antes ya había hecho algunas cosas y sobretodo proyectos personales
¿Cómo te defines? Directora creativa o directora de arte?
Creativa
¿Qué recuerdas de tu primer trabajo como directora de arte?
Un gran reto que superé
¿Quiénes son tus referentes en el mundo del arte?
Tengo muchos referentes y dependiendo del proyecto o de la época en la que me encuentre me inspiro en unos u otros.
Algunos referentes son: Vanessa Beecroft, Duane Michals, Jan Saudek, Elizaveta Porodina…
¿Qué te ha impulsado a dedicarte a esta profesión?
Mi instinto
Talento, suerte o esfuerzo. ¿Qué consideras que tiene más importancia?
1. Esfuerzo – 2.Talento – 3.Suerte
Cuéntanos sobre tu último proyecto
Areta Mata, con un equipo de amigos maravilloso, buen rollo y muy buen resultado, ¡gracias a todos!
¿Qué consejo le darías a alguien que quiere iniciarse en el mundo de la dirección de arte?
Que no pare de trabajar y crear aunque a veces cueste
¿Qué consejo te hubiera gustado que te dieran?
A pesar de las inseguridades internas que a veces afloran, cree en ti y en tu intuición siempre. (me han dado el consejo, por eso) 🙂
¿Cuál ha sido el trabajo del que te sientes más orgullosa y por qué?
Areta Mata, por el trabajo realizado a pesar del tiempo dedicado y el esfuerzo. Por el equipo tan maravilloso que hemos sido y por haber conocido en profundidad a la diseñadora de joyas Alejandra Mata
¿Hacia dónde crees que evoluciona el sector?
Cada vez más gente joven con talento, más opciones de trabajo en el mundo del ecommerce y más colaboración entre nostrxs
Existen infinidad de revistas de moda, viajes, arte…. En 8AM tenemos nuestras revistas de referencia, las que nos inspiran, las que nos hacen más creativos. Revistas con estéticas impecables, con fotos de buenísima calidad. Nos gusta devorar reportajes de lugares desconocidos, recónditos en el mundo, leer entrevistas de personas desconocidas o no, apasionadas y con mucho mundo interior. En definitiva, revistas que son piezas de arte, como libros, que invitan a viajar, a imaginar y a volar a través de sus páginas.
En este post queremos compartir 4 de las revistas de moda, arte y viajes que nos han inspirado estos últimos días:
YOLO JOURNAL
Ahora que no tenemos esa libertad para viajar, Yolo Journal, en su primer número, nos invita a ello a través de sus páginas, transportándonos a rincones anónimos de Italia y conocer distintas facetas de su cultura e incluso a saborear mentalmente platos de pescado fresco de la costa de Taranto, en la Puglia al sur del país. ¡Muy recomendable!
Yolo Journal nace con la idea de que los fotógrafos compartan imágenes, relaten sus viajes que otros no han llegado a ver.
Apasionada de la fotografía, los viajes y la búsqueda de buenas ideas, Yolanda Edwards fundó Yolo Journal un par de años atrás. Anteriormente trabajó como directora creativa de la conocida revista Conde Nast Traveler.
Su frase favorita; “son historias reales compartidas por gente real”.
THE PLANT MAGAZINE “A curious observer of ordinary plants and other greenery”
The Plant Magazine es una revista nacida en Barcelona en 2010 de la mano de tres apasionadas de la naturaleza. La revista habla de la relación entre el hombre y la naturaleza y de la manera en qué esta es capaz de manifestarse a través del arte, la fotografía, el diseño y la arquitectura.
En el número de primavera de 2020 podrás encontrar, temas actuales; desde el nuevo uso de Central Park, a una serie de fotos sobre árboles de Navidad totalmente fuera de lo común por Alasdair McLellan o viajar a Rio de Janeiro de la mano de Tom Johnson.
THE CLOAKROOM
The Cloakroom explora con ingenio y rigor espacios excepcionales, la vida y la mente de quienes los habitan.
Reimaginando y replanteando una obsesión por los interiores, su revista bianual ofrece un estilo de vida hiperespecíficio a través de reportajes fotográficos, entrevistas y comentarios de los fotógrafos y escritores más influyentes de la industria creativa
Reportajes de todo tipo; como la artista japonesa Setsuko Klossowska de Rola en París, la viuda del pintor Balthus o al actor inglés Micheal Ward, el ganador del último premio BAFTA. Es como visitar varias exposiciones de fotografía al mismo tiempo, desde el sofá de tu casa.
THE GENTLEWOMAN
Revista inglesa que ofrece una perspectiva fresca e inteligente de la moda. Se centra en un estilo personal; la forma en que realmente las mujeres se ven, sienten, piensan y visten. The Gentlewoman, ofrece fotografías de alta calidad y muestra mujeres inspiradoras a través de su combinación distintiva del glamour, personalidad y calidez.
Con una estética y diseño muy personal en su número de otoño invierno 2020 encontrarás entrevistas como la de Jannelle Monáe, cantante y actriz estadounidense o de la interiorista Ilse Crawford. También podrás conocer el análisis de la evolución del arte en New York, que habla de Barbara Kruger y su trabajo artístico “Untited Your Body Is a Battleground”.
Sus reportajes y entrevistas siempre son sobre mujeres.
Neither Mars retrograde, nor the alignment of Jupiter and Saturn are going to stop the plans we have for this new year. We are entering the Aquarius era leaving 2020 behind.
We would like to remember one of the last productions for an international campaign we did in 2020 with Andrea Bielsa and Miguel Padial, two of the artists we represent in 8AM.
We want to share what it means to us to work with a good team.
If you know the world of production, you will know that they are very long days, sometimes in locations far from home and adverse and unpredictable situations.
At sunset and after hours, many photos, many miles accumulated and collecting an amazing display, the reward came!
We witnessed one of the most beautiful sunsets of 2020. The sun was hiding behind the mountain, dyeing the sky in a thousand colors. Black clouds threatened and announced a storm. Even so, for a moment the clock stopped, we fell silent, we enjoyed the silence, the connection with nature, with ourselves.
Part of the team was already back, another part, the one that always arrives first, the last to leave, stayed. That was the moment of union and we remembered, once again, how we love our work. Those are the moments when a team stops being a team and becomes a family.
Sharing moments like this is a gift only for the lucky ones.
Felices de anunciaros la nueva incorporación al equipo de 8AM. Francesca Rinciari, stytlist pero sobre todo amiga y compañera. Lleva años trabajado para importantes cabeceras, marcas y con lo mejorcito de esta gran familia que es la moda. Es un culo inquieto y tiene ganas de dejar huella, pero asegura que la ropa en sí no le interesa… ¿quieres saber el porqué? Tendrás que leer su entrevista.
Francesca Rinciari, stylist: “Soy de Milán , pero a los 21 años me mudé a Sevilla y sucesivamente a Barcelona y Madrid, donde vivo actualmente con mi perra Chipi. Respiro moda desde muy, muy pequeña, gracias a mi tía Gabriella, que trabajó 30 años para la casa Versace . Soy estilista, pero la ropa en sí no me interesa, solo es una herramienta para crear imágenes. Estoy obsesionada con crear imágenes.Después de varios años en S moda, Woman y Vanity Fair Italia, actualmente trabajo de directora creativa en el nuevo InStyle español”
¿Qué es para ti la moda?
Pasión
¿Qué artista te inspira?
No puedo escoger uno, imposible! Últimamente estoy muy “Goyesca”
Esta semana os presentamos a Beatriz Janer, fotógrafa y videógrafa de 8AM. Beatriz lleva una larga trayectoria en el mundo de la imagen. Su extremada sensibilidad y visión personal de lo cotidiano retrata de su obra de manera única. Es una apasionada del viaje y se inspira en aquellos paisajes que ve y la gente que conoce. Tenaz y exigente en todo lo que se embarca. Si quieres saber más sobre ella tan solo tienes que entrar en esta entrevista.
Beatriz Janer, fotógrafa: “Nací y vivo en Barcelona aunque he vivido a temporadas en otras ciudades. Estaría viajando todo el tiempo. Lejos de casa es cuando más en casa me siento. La gente que no me conoce dice que soy tranquila. Me gusta contemplar las cosas más aparentemente irrelevantes del día a día.”
¿Qué es para ti la moda?
Es como alguien al que idolatras; que te da miedo conocer por si te defrauda
The descent beckons as the ascent beckoned. Memory is a kind of accomplishment, a sort of renewal even an initiation, since the spaces it opens are new places inhabited by hordes heretofore unrealized, of new kinds— since their movements are toward new objectives (even though formerly they were abandoned).
No defeat is made up entirely of defeat—since the world it opens is always a place formerly unsuspected. A world lost, a world unsuspected beckons to new places and no whiteness (lost) is so white as the memory of whiteness .
With evening, love wakens though its shadows which are alive by reason of the sun shining— grow sleepy now and drop away from desire .
Love without shadows stirs now beginning to awaken as night advances.
The descent made up of despairs and without accomplishment realizes a new awakening: which is a reversal of despair. For what we cannot accomplish, what is denied to love, what we have lost in the anticipation— a descent follows endless and indestructible .
Today we will introduce Daniel Scheel, photographer. The youngest of the tribe and with an incredible artistic projection represented by 8AM.
Hello! My name is Daniel Scheel, photographer. I was born in Madrid, but my dad is Valencian and my mum is German. I love everything related with visuals; even as a kid I would learn things much faster if they were taught with visual examples; therefore apart from photography, a big passion of mine is cinematography, I watch at least one film a day! Also one of my biggest passions are animals! I am an absolute animal lover and cannot comprehend people who do not think they are incredible beings.
I became vegan over 5 years ago after watching a documentary on YouTube and made a PowerPoint presentation in German on my 18th birthday which I sent to my mum explaining all the reasoning behind this ethical decision. I have never looked back.
Something quite funny is that my dad has been a DJ since he is 16 and he still continues at 60 years of age today! His taste in music has shaped mine which I am very thankful for because his knowledge on music and the music industry is beyond words.
And the last fun fact is I just moved to Paris a few weeks ago 🙂
What is fashion for you?
For me fashion is a way of finding an expression to communicate my ideas; or it can be the way round and be the source of inspiration for the rest of the puzzle pieces in a project.
Which artist inspires you?
An artist I absolutely idolize and always will do is Madonna! Very hard working, very smart and always breaking the rules and playing with stigma and taboo’s in society. The world today, especially for women would be very different as it is today if it wasn’t for her. She normalised so many things in culture which were very much seen as forbidden or inappropriate for women at the time being. Also just watch The Confessions Tour, nothing more to say.
Probably wandering around town or doing some yoga, so not much thinking at this time I am afraid!
What are you wearing right now?
Short pyjama pants!
Transport mode?
Walking
Coffee or tea?
Tea
On top or underneath?
On top 😉
White or red wine?
Non, I find wine kind of spicy and gives me weird burning sensation in my throat ha!
What turns you on?
Watching The Confessions Tour.
To a desert island, with who? (Just one name)
My best friend Olivia, we know each other since we are 5/6 and I cannot imagine my life without her in it.
For which brand would you like to shoot a campaign?
Ooooh there are many! Definitely I would love to work and support a brand which is more ethically oriented with their team of workers; uses no animal materials and thinks twice when it comes to the environment.
What has brought you here?
To be honest just buying a camera when I was a teenager and taking pictures of my friends brought me here, and I am forever thankful for that.
Type whatever you want
Something which I make a priority and I wish people would do as well is creating a good vibe environment on set; where there is respect, fun and also good energy. We all understand it is work; but by making it a friendly environment we can go much further in all aspects. Too many egos get in the way of people nowadays (not only in fashion) and we really need to work very hard as a society in that area (myself included).
“Soy de Alicante, pero vivo en Madrid hace 22 años. Me gusta viajar, odio los aeropuertos y deshacer maletas. Visto de la manera más sencilla y oscura posible porque no sé hacerlo de otra manera. Tengo una hija, se parece mucho a mí , pero en inteligente.”
¿Qué es para ti la moda?
La moda para mí es como sería para un niño una habitación llena de pinturas y juguetes, pero a la vez de vajillas delicadas y mascotas que cuidar. Creatividad, diversión, responsabilidad y preocupación, todo junto y sin folleto de instrucciones.
¿Qué artista te inspira?
Depende de mi estado de ánimo
Dinos un fotógrafo de referencia.
Miroslav Tichý
¿Cuál es tu color preferido?
No tengo favorito
¿Última película que has visto?
Los visitantes no nacieron ayer
¿Cuál es la última exposición a la que has asistido?
La colección de fotografía de Carla Sozzani
¿Cuál es la canción que no puedes parar de escuchar?
Ninguna
It’s 8AM, what do you think?
Tengo hambre, quiero café
¿Qué llevas puesto ahora mismo?
Un pantalón de deporte, procastino con este test
¿Medio de transporte?
Mis piernas
¿Café o té?
Café
¿Encima o debajo?
Encima y debajo
¿Vino blanco o tinto?
Tinto
¿Qué te pone a mil?
Unas buenas risas
¿A una isla desierta con quién? (solo vale un nombre!)
Wilson
¿Para que marca te gustaría hacer una campaña?
Céline
¿Qué te ha llevado hasta aquí?
El tabulador
Escribe lo que te dé la gana
Los pájaros cagan mierdas blancas sobre los coches negros y negras sobre los coches blancos
More interviews coming UP!
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